The cable TV series “Where The Food Comes From” features stories of crops grown on familiar central Florida farms.
The primetime series launched Jan. 20 on Nashville-based RFD-TV Network and has a weekly Nielsen-rated 12.5 million viewers across the country and Canada, a press release said.
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The show features farmers such as Plant City strawberry grower Gary Wishnatzki at Wish Farms and airs every Thursday at 9:30 p.m.
“The show is focused on the farm, but we go up and downstream to show all the hands that guide it along the way, introduce the faces behind the labels, let people truly get to know who’s growing their food,” said the show’s producer and host Chip Carter, CEO of “Where The Food Comes From.”
The show, which also has a website WhereTheFoodComesFrom.com, is now in its second season to be aired starting on July 21. Its third season is set for January 2023. Coming with Season 2 will be a SiriusXM format and a digital cookbook.
“A lot of those stories are based in Florida,” Carter said, adding that many of them are based in Tampa Bay and Lakeland
Season 1 featured episodes on Florida Classic Growers/Dundee Citrus and their ongoing battle with citrus greening and Tampa’s Cactus Hat Mushrooms.
“It’s been an amazing journey to develop this TV show and get it on the air as a first-of-its-kind,” Carter said. “We started slow, with an opening audience of 300,000, but have watched it grow week-by-week until we spiked at 1.6 million viewers in April.”